Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place.
Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just marketing. So I’d love to call for a mass ban of corporations from Twitter, with one exception: Dr. Bronner’s, one of the country’s most popular organic, fair trade soap producers.
I don’t trust any multimillion dollar corporation on Twitter. I do, however, place a reasonable amount of faith in this social justice soap.
150 years and 5 generations of family soapmaking
Dr. Bronner’s was founded in 1948 by Emanuel Bronner, a third- generation master soapmaker from a German-Jewish soapmaking family. He used the labels on his superb ecological soaps to spread his message that we must realize our unity across religious & ethnic divides or perish: “We are All-One or None!” Still family-owned and run, Dr. Bronner’s honors its founder’s vision by continuing to make socially & environmentally responsible products of the highest quality, and by dedicating our profits to help make a better world. All-One!
David Bronner is Cosmic Engagement Officer (CEO) of Dr. Bronner’s Magic Soaps, the top-selling brand of natural soaps in North America. He is a grandson of company founder, Emanuel Bronner, and a fifth-generation soapmaker.
David and his brother Michael established Dr. Bronner’s as a trendsetter in the organic body care industry by becoming one of the first brands to certify its soaps, lotions and balms under the USDA National Organic Program in 2003 — marking the beginning of Dr. Bronner’s Magic Soaps’ issue-oriented activism in the natural products marketplace. David made this possible and meaningful by implementing fair trade all over the earth, family farms, and co-ops.
Dr Bronners mission is profound and simple –
In all we do, let us be generous fair and loving to spaceship earth and all its inhabitants…
For we are all one or none – ALL ONE!
Moonlight Stage Productions offers programming
For its 39th summer, Moonlight will offer three new musicals to its stage, and one treasured revival./Courtesy
The Cultural Arts Division of the City’s Recreation & Community Services Department curats Moonlight Stage Productions year-round.
“The Moonlight Presents series is an example of the kind of tangible community arts initiatives that Dr. Bronner’s takes pride in supporting,” said Michael Milam, Chief Operating Officer of Dr. Bronner’s. “We are a mission driven company that believes we have a responsibility to share our profits with organizations doing incredible work. It’s a pleasure to support Moonlight.”
Said Judy Ritter, Mayor of Vista: “This is a tremendous partnership. Thank you to Dr. Bronner’s for their continued support. This investment in our cultural arts programming creates a lasting impact on our City and enhances the quality of life for our residents and visitors.”
“The City of Vista and Dr. Bronner’s is entering its third year as partners in bringing programming to the Moonlight Amphitheatre,” said Therron Dieckmann, Recreation & Community Services Director. “A goal of the City’s, when the Moonlight underwent reconstruction in 2008, was to activate the theatre year-round with cultural arts programming. Due to the generous sponsorship of Dr. Bronner’s, the City has been able to offer year-round programming which welcomes thousands of visitors into the City each year. This includes the hundreds of young people and their families who are provided complimentary tickets to experience theatre and family entertainment.”
One of the most important aspects of the sponsorship is the underwriting of tickets to events distributed to children and families, accomplished mainly through the Boys and Girls Clubs of Vista and Oceanside. Hundreds of families are able to attend shows at the Moonlight Amphitheatre providing exposure to the arts, including hands-on participatory activities before shows, a hallmark of the experience of attending a Moonlight Presents event.
Moonlight Presents offers a varied line-up of programming of concerts, family film nights, and cabaret acts. The 2019 season of Moonlight Presents will be announced on March 1. The previously announced 39th season of Moonlight Stage Productions includes the summer season of “The Producers,” “Matilda The Musical,” “West Side Story,” and “Victor/Victoria.”
For more information, visit moonlightstage.com, or call (760) 724-2110.
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