Dr. Bronners goes from soap to Moonlight

Dr. Bronner's now is based at Vista. The company specializes in soap and stuff, and also sponsor cultural arts programs at Vista's Moonlight Theater/Dr. Bronner's

Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place.

Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just marketing. So I’d love to call for a mass ban of corporations from Twitter, with one exception: Dr. Bronner’s, one of the country’s most popular organic, fair trade soap producers.

I don’t trust any multimillion dollar corporation on Twitter. I do, however, place a reasonable amount of faith in this social justice soap.

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