Dr. Bronners goes from soap to Moonlight
Whether it’s Lil Debbie shilling out relationship advice or Sunny D igniting a conversation about depression, contemporary brand Twitter can be a depressing and dark place. Nothing feels more cynical than when a brand appropriates the standardized millennial voice — ironic, detached, dejected — and uses it to hock their emulsified meat products and drinkable corn syrups. There’s no commitment to justice here, there’s just…