north county fire events

Perfect media storm: What if a fire broke out at an abandoned Escondido meat market and social media, TV news went wild?

Nothing like fire to spark interest in the “mainstream media” — it’s the easiest and most colorful spectacle to trot across local TV — and social media. Throw in spectacular smoke, large numbers of responders and close proximity to freeways and morning rush hour traffic and voila’, the perfect 2016 media storm. (Updated at 4:30 p.m.) It’s an easy story and no doubt interesting although…