Jeff Leider

Vending industry leader lobbies Sacramento

The people who provide vending machine treats — micro-markets in trade parlance — and coffee around California break rooms descended on Sacramento for some good old-fashioned marketing two weeks ago. One of their leaders was Jeff Leider, president of San Marcos-based Tri-R Coffee & Vending and first time legislative day participant. His dad, Norm Leider, founded the company in 1984, and created the intriguing Tri-R…