escondido farming

Cal Farm Bureau celebrates convention

As the California Farm Bureau Federation begins its centennial celebration, CFBF President Jamie Johansson called farmers and ranchers to action, reminding them that Farm Bureau is an organization “that wants to go beyond making a statement by being determined to make a difference.” He made his remarks during the 100th CFBF Annual Meeting in San Diego last week, where he outlined the organization’s priorities in…


Hold on to your guac, avo prices fall in fall

It’s all about supply and demand in the wonderful world of avocados. Despite a large amount of foreign imports, demand has exceeded supply this year. That means higher prices at the grocery check-out for North County consumers raising the price of guacamole, and such, to record levels this season. As more people are drawn to avocados for their flavor and health benefits, consumption of the…