In honor of International Women’s Day, March 8, the California Avocado Commission, which represents growers farming on about 50,000 acres in the state, is sharing profiles of some female avocado farmers to showcase the role of women in the industry. As with all farming, women have long been active in growing California avocados. Many California avocado growers come from multigenerational farming families, and with generational…
As the California Farm Bureau Federation begins its centennial celebration, CFBF President Jamie Johansson called farmers and ranchers to action, reminding them that Farm Bureau is an organization “that wants to go beyond making a statement by being determined to make a difference.” He made his remarks during the 100th CFBF Annual Meeting in San Diego last week, where he outlined the organization’s priorities in…
It’s all about supply and demand in the wonderful world of avocados. Despite a large amount of foreign imports, demand has exceeded supply this year. That means higher prices at the grocery check-out for North County consumers raising the price of guacamole, and such, to record levels this season. As more people are drawn to avocados for their flavor and health benefits, consumption of the…