New 2016 Temecula Valley Wine Country Impact Report profiles vineyards and wineries as a pillar of the Temecula Valley tourism economy. The Temecula Valley American Viticultural Area (AVA) has an annual economic impact of $78 million to the regional economy, and supports 4,800 jobs, according to Visit Temecula Valley (VTV) The group this week released results of its 2016 Temecula Valley Southern California Wine Country economic impact…
Agriculture values in San Diego County returned to their growing ways in the latest annual County Crop Report, increasing by 2.63 percent to nearly $1.75 billion after two years of decline. The report was released Monday, Oct. 2. Total production values were led, as they have been for the last decade, by ornamental trees and shrubs like crepe myrtles and bottle brushes, indoor plants like…
Not all bananas are created equal. When it comes to organic bananas, Mayra Velazquez de Leon knows that for everyone to understand this, consumers are going to have to strengthen their awareness and education about organic agricultural sustainability, the identifiers of true organic foods and environmental preservation. “Organic really is the whole picture,” she told The Produce News earlier this month. “It is about protecting…
It’s all about supply and demand in the wonderful world of avocados. Despite a large amount of foreign imports, demand has exceeded supply this year. That means higher prices at the grocery check-out for North County consumers raising the price of guacamole, and such, to record levels this season. As more people are drawn to avocados for their flavor and health benefits, consumption of the…
Montado Farms in Santa Ysabel, operated by Kevin Muno and partners, also known as The Land of Milk and Honey, is on the frontier of a new farming technique dedicated to using soil to remove carbon dioxide from the environment and help reverse the effects of climate change. With a grant administered by San Diego Food System Alliance, Montado Farms is the southernmost outpost in this…
Skimming much worse than swimming in the ATM and gas tank pool With summer in full swing and travel on the rise, visits to the ATM and gas pump are increasing, and if you’re like most of us, debit and credit cards are the way to pay. But you want to make sure you don’t fall victim to credit card skimming. That’s one of the…
North County San Diego and Temecula account for one-third of all avocados grown in California. The state produces 95 percent of all avocados grown in the U.S. Over the last 10 years, avocado acreage in the county has dwindled from around 30,000 acres to 18,000 acres. and expected to drop to 15,000 acres in the next two years. Total avocado crop value was nearly $198…
Selling directly to shoppers—and meeting face-to-face with chefs and other buyers—is helping keep San Diego farmers afloat amid economic downturns and historic droughts. When Dave Heafner and Leslie Pesic started their DA-LE Ranch in 2003, they were raising hens, pigs, and rabbits and selling to a few customers by pre-order, delivered once a week to the parking lot of the DMV in Santa Ana, California. Now, they…
Flowers, avocados, citrus, tomatoes and strawberries are leading San Diego County crops. But carbon? Apparently so. Carbon Farming, a whole-farm approach implementing on-farm practices that increase the rate at which plants transfer carbon dioxide (CO2) from the atmosphere to the soil, is about to meet its maker at a Santa Ysabel farm. San Diego Food System Alliance (SDFSA) this week announced a grant that paves the…
Stone Brewing Co.’s latest sudsy creation earned a quick nickname: “Toilet to tap.” That’s because the Escondido brewery’s new craft beer is made with treated wastewater. The brave souls who taste-tested the Full Circle Pale Ale on Thursday were flush with excitement, calling the beer “delicious,” “hoppy” and “outstanding,” according to local media reports. “It is fantastic,” San Diego Mayor Kevin Falconer said after sampling it. “There’s no…