Stone Brewing chases holy hotel grail

Stone Brewing’s powers-that-be have been talking about this since time immemorial, and now they’re ready to pop the top: Stone Hotel, debuting in 2018. It’s a $26 million, 100,000-square foot buildout at the 1990 Citracado Pkwy. home of Stone Brewing World Bistro & Gardens, home base for the now international craft brewery empire.

“You can’t rush a good thing,” said Greg Koch, CEO, co-founder and face of the franchise. “After originally envisioning a hotel on the property more than six years ago, we had put the project on permanent hold due to our need to focus on our core obsession of brewing.

“When Robert and Untitled Hospitality approached us with the idea of them taking the ball and running with it, we found a partner who was fully engaged in the idea of executing on the Stone ideals, ethos and creativity,” Koch said. “Years of thought have gone into the development of Stone Hotel and it will be reflected throughout every corner of the place. I can’t wait to give our fans this amazing extension of the Stone experience.”

Details in a news release issued Thursday, Aug. 11 and picked up by every brew and pub outlet from Escondido to Timbuktu, went into great details about the “concept” with nuts and bolts thrown in like beer nuts at a rpadsie tavern.

Basically, the 10th largest craft brewery in the united States, i.e. Stone, will partner with Untitled Hospitality of San Diego toped the companies’ first-ever brewery hotel by spring 2018.

It “will be constructed, owned and managed by Untitled Hospitality through an exclusive license agreement,” Stone Brewing said. “Located on thirteen acres of land adjacent to Stone Brewing World Bistro & Gardens – Escondido, the Stone Hotel will offer an all-encompassing experience with amenities to captivate craft beer enthusiasts and novices alike, alongside the usual healthy dose of Stone’s disregard for convention.”

Welcome then, to Stone and company’s vision of a craft brewing hotel for the ages:

Guests to Stone Hotel will delight in a craft beer experience complete from the moment of arrival. An inlay on the hotel’s driveway artistically displays beer flowing from a tap at the top of the driveway down to Citracado Parkway. Alongside rare historical Stone memorabilia, the watchful eye of the gargoyle will be discretely on guard throughout the hotel, and Stone beers will be available upon a moment’s notice. In addition to the normally incredibly wide array of Stone beers that will be on tap, archive special release beers and unique casks will be periodically tapped at the three on-site bars. Hotel amenities will be equally beer centric, epitomized by the availability of a complimentary Stone beer immediately upon check-in and in-room growler delivery service. Stone Hotel will mirror the philosophy of all Stone projects, exhibiting a high level of creativity and wow factor, ultimately creating a memorable, true craft beer experience.

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The design of Stone Hotel will be far from ordinary, offering a wide variety of unique guest experiences ranging from a bar-style lobby check-in to oversized guestrooms, all in excess of 375 square-feet. Underscoring Stone’s environmental sustainability efforts, each of the 99 rooms, including 6 suites, will utilize state-of-the-art energy efficiency and water saving features.

Rooms will incorporate signature BASILE Studio details such as custom designed furniture and floor-to-ceiling window systems, which flip open to an expansive balcony, providing an open-air in-room experience. Stone Hotel’s event facilities will comprise of an 8,000 square-foot ballroom, a 10,000 square-foot rooftop garden located adjacent to the pool deck, as well as nearly an acre of outdoor event space.

Guests to Stone Hotel will enjoy extended perks beyond their overnight stay, with access to the hotel’s expansive fitness center, walking trails surrounding the property, and priority seating at the ever-popular Stone Brewing World Bistro & Gardens – Escondido, located directly across the street. The hotel will also provide guests with a unique culinary experience to complement that of the neighboring Stone Brewing World Bistro & Gardens – Escondido.

The concept and inspiration for Stone Hotel comes from Stone co-founders, Greg Koch and Steve Wagner. Having founded the brewery in 1996 the team has made an incredible impact on the growth and evolution of the craft beer movement worldwide.